CalMax - Complaint for false advertising
To: Canadian media regulators, members of Parliament, Health Canada, the Competition Bureau and other interested parties.
Subject: Complaint - CalMax and Michael R. Pinkus on CKGL - NEWSTALK570
This is an official complaint against a paid half-hour commercial broadcast by CKGL AM570 radio in Kitchener. CKGL is a Rogers Communications owned station.
The program was not logged by Bowdens in Mississauga. It was part of a full hour of infomercials that run on early Sunday mornings. The usual disclaimers appeared before and after the shows. Rogers says that they are not responsible for its content or its claims. That is pure an utter rubbish.
Sunday - April 30, 2000
Time - 8:05 - 8:30 a.m.
The following unsubstantiated claims were made for a product called CalMax that is sold by its spokeperson and pitchman, Michael R. Pinkus from Minnesota. He was interviewed by a host for the entire time.
The product is a powder that you dissolve in water to take in an acidic environment to release its calcium, magnesium, and vitamin-C powers.
According to Pinkus, Calmax can prevent or treat the following:
1. osteoporosis 2. PMS 3. stress 4. ADHD 5. sexual dysfuntion in both females and men 6. prostate problems 7. helps aging 8. sleep better
Pinkus made the following claims, also unsubstantiated:
1. There are so many hormones in PMS being released in sequence and with PMS you have an abnormal sequence. Magnesium is reponsible for 325 reactions in the body. When you take magesium it normalizes the hormones.
This is the voiceover of the advertisement:
The unique formulation of CalMax has proven to be the most effective way of delivery for calcium and magnesium. These nutrients are critical in preventing osteoporosis. CalMax has been proven to relieve stress, muscle tension, in pain in the body and the symptoms of PMS. So, call now and order your supply of CalMax. Dr. Pinkus guarantees you'll feel better than you ever have in just 4 weeks, or your money back.
Call right now 1-800-980-4725.
Dr. Pinkus closing remarks. These are exact quotes.:
We also didn't touch on children, because there are 8 million attention deficit children right now in this country being put on a drug called Ritalin which is chemically identical to cocaine. So you want to try to calm your kids down, put them on the CalMax formula. Put some in their juice. Get them off these bad drugs. This is a fantastic vitamin. It's so simple but it controls every function in your whole body."
Links for your investigation:
This clinic is also the same phone number of Michael Pinkus' listing.
L'allier Chiropractic 4950 Lincoln Dr Edina, MN 55436-1071 Phone: 612-933-4727
His California connection is mentioned here:
http://www.drpinkus.com/ -- His web site where he makes statements about Olympic team
http://www.mpcatalog.com/calmax.html -- A CalMax home with a different look
http://www.bookaguest.com/tntpage/glist.htm -- guess who else is on this list with Michael
http://www.freelit.com/f_059/ -- CalMax site.
I find it offensive for a health professional to be allowed to come on Canadian radio shows to sell their products without any evidence that they work.
I find it even more offensive when the ASC and CRTC or CBSC do nothing to prevent these foreign scam artists from penetrating our local broadcasts. The broadcasts are generally a shared revenue fund raiser for the local station. In other words, the program distributors pay for the time, or share in receipts on those people who order through the 800 number. There are dozens of scams that are hosted by the folks in Maine who run nothing more than a phone shop.
We ask that the Federal government do something to stop these deceptive practices immediately.
Close down these unethical infomercial outlets and place the stations on notice that their license to broadcast will be reviewed if they continue this kind of programming.